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Doctors don’t reject because of price. They reject because they didn’t see value.
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Healthcare sales in 2025 is not about convincing doctors to buy products. It’s about helping doctors improve lives. The future belongs to reps and leaders who can confidently say: “I don’t sell machines. I help build better patient outcomes.”
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Dr. Vijay Kumar
@dr.vijaykr.85
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I write about how healthcare and MedTech companies design GTM, revenue operations, and AI-enabled commercial systems that scale — grounded in real hospital, sales, and leadership experience.
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