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Lead Generation Specialist
Company: Milleniance Softnet Pvt. Ltd.
Location: Delhi, India
Work Mode: Hybrid
Employment Type: Full-time
Experience: Not specified
Compensation: Fixed salary plus incentives on qualified meetings held; details shared during the interview process.
Job Preview
Own outbound lead generation and qualified meeting bookings by identifying the right target accounts, researching decision-makers, creating personalised outreach, and improving campaign performance.
About the Company
Milleniance Softnet has over 16 years of experience across technology, films and digital growth. Its portfolio includes organisations such as Maruti Suzuki, DRDO, the Indian Air Force, PhysicsWallah, Relaxo and the United Nations.
Key Responsibilities
Build target-account lists by identifying growth signals such as new outlets, funding, hiring and product launches across hospitality, real estate, D2C, automotive, medical, NBFC, EdTech and government sectors.
Research priority accounts and map relevant decision-makers, including founders, marketing leaders, IT heads and procurement teams.
Personalise outreach using website audits covering UI/UX, SEO, technology, speed, security, social presence and DPDP compliance.
Execute multi-channel outreach through email, LinkedIn, calls and permission-based WhatsApp, using the company's automation dashboard.
Reactivate past enquiries and client databases through relevant, value-led campaigns.
Support event-based prospecting by sourcing exhibitor lists, arranging meetings in advance and following up within 48 hours.
Hand over booked meetings to Sales or Business Development with a clear account brief and relevant research.
Track weekly performance, test messaging and channels, and recommend improvements based on results.
Success Metrics
Qualified meetings booked and held.
Reply and booking rates by channel.
Email deliverability, healthy sending domains and low bounce rates.
Cost per qualified meeting.
Accurate and complete CRM records.
Required Profile
Strong research skills and the ability to identify relevant business opportunities before reaching out.
Clear, warm and personalised written communication.
Confidence in calling and engaging senior decision-makers.
Persistence without aggressive or spam-driven outreach.
A data-oriented approach to testing, measurement and optimisation.
Ownership, reliable reporting and respect for data privacy, consent and compliance.
Tools and Platforms
CRM and automation dashboards, LinkedIn Sales Navigator, Apollo or similar prospecting platforms, email sequencing tools, WhatsApp Business API and Google Maps data.
Preferred Qualifications
These are advantageous but not mandatory:
Experience in prospecting or sales for an IT, digital or creative agency.
Familiarity with B2B outbound, account-based marketing (ABM) or event-led lead generation.
Understanding of email deliverability fundamentals.
Exposure to government, enterprise or institutional buyers.
Basic knowledge of websites, SEO and digital marketing.
Compensation and Growth
The role offers a fixed salary plus incentives linked to qualified meetings held. Company-paid prospecting tools, collaboration with Sales and creative teams, direct leadership access, and a potential growth path into Business Development or Head of Growth are also offered.
Application Process
Email your resume to career@milleniance.com with the subject line LGS: [Your Name].
Applicants must also complete a mini-task of approximately 60 minutes:
Identify three expanding brands within one target industry.
Explain why each brand is a timely prospect and identify whom to contact.
Draft a personalised first message of fewer than 100 words for one brand.
The stated selection process includes a mini-task review, a 15-minute introductory call and a final conversation with leadership. The company indicates that an offer may follow within a week or less.