Lead - Marketing Strategist

Company: BrowserStack
Location: Mumbai, Maharashtra, India
Experience: 3–6 years
Work Mode: Remote-first; candidate must be based in Mumbai
Job Type: Full-time

Job Overview

BrowserStack is seeking a data-driven marketing strategist to own marketing pipeline outcomes, solve complex growth challenges, and build scalable channel strategies.

Initially, the role will focus on outbound marketing, including end-to-end funnel strategy, conversion optimization, and measurable pipeline contribution. Over time, the scope may expand across additional marketing channels and broader growth priorities.

This role emphasizes strategic problem-solving, experimentation, business impact, and execution rather than deep technical expertise in marketing platforms.

Key Responsibilities

• Define and execute marketing channel strategies aligned with broader business objectives.

• Own the end-to-end marketing funnel for assigned channels, initially focusing on outbound marketing.

• Experiment continuously to improve funnel conversion rates and evaluate incremental business impact.

• Analyze marketing pipeline data to identify growth opportunities, inefficiencies, and performance gaps.

• Break down complex pipeline challenges into actionable, scalable solutions.

• Collaborate with Events, Marketing, Business Operations, and Sales teams to prioritize initiatives using data and research.

• Monitor industry trends, competitive developments, and emerging opportunities to refine growth strategies.

• Adapt to evolving business priorities and take ownership of new marketing challenges across channels.

Required Qualifications and Experience

• 3–6 years of overall professional experience, preferably in B2B SaaS.

• Demonstrated ability to solve complex marketing or channel-growth problems.

• Strong strategic thinking, execution discipline, and attention to detail.

• Data-driven decision-making skills and comfort working with marketing pipeline data.

• Excellent communication and stakeholder management capabilities.

• Experience leading or influencing cross-functional teams.

• Ability to adapt to changing priorities and build scalable growth solutions.

Ideal Candidate

A commercially minded B2B SaaS marketer who combines analytical rigor, strategic problem-solving, funnel optimization, and cross-functional collaboration to generate measurable pipeline growth.

Work Mode and Location

Remote-first position. Candidates must be based in Mumbai, Maharashtra, India.

Benefits

• Medical insurance with ₹5,00,000 coverage for the employee, spouse, up to two dependent children, and parents or parents-in-law.

• Gratuity as applicable under the Payment of Gratuity Act, 1972.

• 25 days of annual and sick leave, in addition to gazetted public holidays and special life-event leaves.

• Remote-first work environment.

• Remote-work allowance covering eligible home-office setup, connectivity, accessories, coworking, and wellbeing needs.

Compensation

Not disclosed in the supplied job listing.